A fractional marketer is a senior marketing professional who works with your business on a part-time or project basis, giving you the expertise of a marketing director without the cost of a full-time hire. A fractional marketer will provide strategic direction and hands-on delivery, helping you accelerate growth while keeping your marketing flexible and affordable.

Hiring a fractional marketer gives businesses the flexibility to scale their marketing efforts up or down as needed, providing access to top-tier strategic advice.

Fractional marketers bring specialised skills and experience to specific areas, such as digital marketing, content creation, or SEO, allowing businesses to address specific needs or gaps in their existing marketing team.

Beyond execution, fractional marketers can provide valuable strategic guidance, helping businesses develop and refine their overall marketing strategy and ensure alignment with business objectives. 

Unlike traditional agencies, fractional marketers can integrate with existing in-house teams, working collaboratively to achieve shared goals and ensuring alignment with the company's overall vision. 

This rate card outlines standard day and hourly rates for freelance and fractional marketing services provided by Louise at Willows Marketing.

Rates reflect strategic leadership, content and campaign expertise, and a flexible, senior-level marketing approach tailored to each client’s needs.

Client Type Day Rate Hourly Rate‍ ‍
Business‍ ‍ £350 £50/hour

Charity/NFP £165–£200 £25/hour

• All rates are flexible depending on project scope and duration.

• Project-based or retainer pricing also available.

• Rates exclude travel and reasonable expenses where applicable